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TECH
TOOLS - DECEMBER
2006 |
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HOLIDAY SHOPPING ONLINE |
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According to the National Cyber Security Alliance,
one in every ten online adults could become a victim of
online fraud this holiday season. |
To beat the crowds and holiday
shopping traffic, more and more consumers are turning to the
Internet to do their shopping. Over 60% of online adults
will make purchases online this holiday season.
Additionally, 37% of online adults have increased their
number of online purchases compared to one year ago.
While helping consumers shop faster and and more
conveniently, the Internet can also be potentially risky for
consumers who aren't careful. In fact, one in ten online
adults (10%) are reported to have been a victim of online
fraud.
Computer savvy consumers need
to take steps to protect
themselves by using the right security technology so they
can enjoy the holidays without becoming a
victim of cyber crime.
Here are some important guidelines for
safe holiday shopping online...
- Before shopping
online, be sure your computer is secure: 1) Install
anti-virus and anti-spyware programs and keep them up to
date; 2) Scan your computer for spyware, and remove it. A
large percentage of spyware is designed to steal your
personal data such as credit card numbers, bank account
information and passwords; 3) Install a firewall; 4)
Regularly update your operating system software.
- Update your browser
- use Firefox 2.0, IE 7, Safari, or Opera and
turn the security settings to the highest level.
- Know who you’re
dealing with. Before shopping online with an unknown
e-store, check out the seller and be sure to get the name
and physical address of the seller in case something goes
wrong. If you’re buying gifts on an online auction site,
check the track record of the seller before you bid. Check
out unfamiliar sellers with the Better Business Bureau (http://www.bbb.com)
and your state or local consumer protection agency. Do a
search for the company name in Google Groups (http://groups.google.com)
to see if anyone has reported any problems. If you're
buying gifts on an online auction site that provides a
feedback forum, check the track record of the seller
before you bid.
- Get all the details.
Along with how much the product or service costs; find out
what is included for that price; whether there are
shipping charges; the delivery time, if any; the seller's
privacy policy; and the cancellation and return policy.
- Look for signs that
online purchases are secure. At
the point that you are providing your payment information,
the beginning of the Web site address should change from
http to shttp or https, indicating that the information is
being encrypted — turned into code that can only be read
by the seller. Your browser may also signal that the
information is secure with a symbol, such as a broken key
that becomes whole or a padlock that closes.
- Don’t shop online
while using an unencrypted or open wireless network.
Hackers and thieves can use your open/unencrypted or a
store’s wireless network to break into your computer and
capture your financial information.
- Pay the safest way.
It's best to use a credit card, especially when you're
purchasing something that will be delivered later, because
under federal law you can dispute the charges if you don't
get what you were promised. You also have dispute rights
if there are unauthorized charges on your credit card, and
many card issues have "zero liability" policies under
which you pay nothing if someone steals your credit card
number and uses it.
- Check your credit
card and bank statements carefully. Notify the bank
immediately if there are unauthorized charges or debits,
if you were charged more than you should have been, or if
there are any other problems.
- Never enter your
personal information in a pop-up screen. When you
visit a company's Web site, an unauthorized pop-up screen
created by an identity thief could appear, with blanks for
you to provide your personal information. Legitimate
companies don't ask for personal information via pop-up
screens. Install pop-up blocking software to avoid this
type of scam.
- Keep documentation of
your order. When you've completed the online order
process, there may be a final confirmation page and/or you
might receive confirmation by email. Keep printouts of the
web pages where you placed your orders with details about
the transaction, including your emails to the retailers
and their responses to you, in case you're not satisfied.
- Know your rights.
Federal law requires orders made by mail, phone or online
to be shipped by the date promised or, if no delivery time
was stated, within 30 days. If the goods aren't shipped on
time, you can cancel and demand a refund. There is no
general three-day cancellation right, but you do have the
right to reject merchandise if it's defective or was
misrepresented. Otherwise, it's the company's policies
that determine if you can cancel the purchase and whether
you can get a refund or credit.
- Don't buy things in
response to unsolicited emails from unknown companies,
since these may be fraudulent. Fraudulent spammers are
very adept at making their emails look like they came from
legitimate businesses. When in doubt, do not click on the
contained in the email. Instead, go online and go directly
to the store's website.
- Be suspicious if
someone contacts you unexpectedly and asks for your
personal information. Identity thieves send out bogus
emails about problems with consumers' accounts to lure
them into providing their personal information. Legitimate
companies don't operate that way.
- Beware of emails
offering loans or credit, even if you have credit
problems. Con artists take advantage of cash-strapped
consumers during the holidays to offer personal loans or
credit cards for a fee upfront. These scammers simply take
the money and run.
- Contact the seller
promptly about any problems with your order. Check the
company's Web site for a customer service page, "contact
us" link, email address, or phone number to get your
complaint addressed or questions answered. If you can't
resolve the problem, contact the Better Business Bureau or
your state or local consumer protection agency for help.
- If you suspect a
business may have broken the law, file a complaint
with the Federal Trade Commission. You can call the FTC
toll-free at 1-877-FTC-HELP (1-877-382-4357) or file a
complaint online at
http://www.ftc.gov.
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