TECH TOOLS - AUGUST 2007

 

GOOGLE BASE - FREE ONLINE ADVERTISING
Google Base is a place where you can post all types of information that Google will host and make searchable online - for FREE!!
Google's business is connecting searchers as quickly as possible to the information and product they are looking for.

Have you got something to sell - like a house?  At Google Base you can easily post your advertisement and content and make it searchable on Google. In fact, if your content isn't online yet, Google Base will put it online - for free!

When you post your item to Google Base, you'll also describe it with attributes - which will help people find your item quickly when they do a Google search. Google users are looking for a variety of information - home listings, comparable pricing, as well as locating an agent or broker in their area.  Google delivers their users to the experts in the field who can provide the most useful answers...  you!

You can submit online and offline content to Google Base with either their standard web form or, if you have more than 10 items to submit, via their bulk upload options.  When you submit information via the web form, you can attach up to 15 files (not to exceed 20MB of total size) in formats such as PDF, Word Perfect, Microsoft Excel, Text, HTML, XML, Rich Text Format and more.

Google Base has special detailed instructions for real estate listings. Realtors and Brokers can quickly and easily upload their listings to Google Base to give their listings more exposure by putting them where they can be found by anyone who does a Google search.

More than 50% of all Internet searches on "real estate" and related terms are done on Google. The majority of those searchers are looking for listings or referrals to brokers and agents. The important thing to remember when uploading listings is to include as much attribute information as possible, and to include a link to your own website.

You'll need to create a free Google Account to use Google Base. A Google Account lets you sign into Google Base and most other Google services (like Gmail and Groups). Once you've created your account, you'll be able to sign in anywhere with just your email address and a password.

To see an example of how a Google property search works, go to www.google.com and enter, "Denver homes for sale" in the search box. In your search results you'll find a link entitled, "Find results for Denver homes for sale in Housing search" that will allow you to seach through Google for homes for sale in the Denver area. Your search can be further refined by Listing Type (rent, sale, foreclosure, etc.), Price, Property Type (condo, single family, land, etc.), Bedrooms, Bathrooms, and Key Words. Listing information is provided and locations are shown by numbered pushpins on a Google map.

Putting your listing information in Goolge Base helps ensure that potential clients can find your property and you! Get started today by going to www.google.com/base

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